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	<title>Design by AO</title>
	<link>https://designbyao.com</link>
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	<pubDate>Thu, 04 Dec 2025 23:55:24 +0000</pubDate>
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		<title>Slideshow</title>
				
		<link>https://designbyao.com/Slideshow</link>

		<pubDate>Tue, 28 Jan 2020 09:47:56 +0000</pubDate>

		<dc:creator>Design by AO</dc:creator>

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		<title>NEWS</title>
				
		<link>https://designbyao.com/NEWS</link>

		<pubDate>Sat, 22 Feb 2020 10:57:02 +0000</pubDate>

		<dc:creator>Design by AO</dc:creator>

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NEWS



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		<title>Info</title>
				
		<link>https://designbyao.com/Info</link>

		<pubDate>Tue, 28 Jan 2020 09:47:57 +0000</pubDate>

		<dc:creator>Design by AO</dc:creator>

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		<description>
	
	
New Business 
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	<item>
		<title>BaoLanHao</title>
				
		<link>https://designbyao.com/BaoLanHao</link>

		<pubDate>Thu, 04 Dec 2025 23:55:24 +0000</pubDate>

		<dc:creator>Design by AO</dc:creator>

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		<description>
BaoLanHao

	










BaoLanHao, adhering to the product concept of condensing the flavor of time and restoring the memories of the years, embraces local cultural scenes and delves deeply into the category of aged tea. It is a premium tea brand that awakens all imaginations about tea. 





As the brand enters a new stage of development, BaoLanHao urgently needs a new visual system that combines the charm of the East with modern aesthetics, to use a unified visual language to address the broader and more diverse brand touchpoints brought about by brand growth, and to shape a more cohesive brand image. 
















Through repeated communication with the brand, we verified and restructured the design multiple times, and jointly sorted out a visual architecture that achieves a high degree of unity from brand recognition to product classification experience. We also updated the brand's packaging materials, advertising images, online visual systems and other designs covering multiple touchpoints. 




During the brand upgrade process, while retaining the basic font of the brand logo, we extracted the Chinese characters “寶蘭謹制” that metaphorically represent the brand’s value and made them a key part of the visual communication symbol. We also took the traditional Chinese plaque form as the creative starting point and placed them prominently within the design. This arrangement conveys the direct perception of the tea’s “meticulous craftsmanship” and “quality guarantee”, and the brand’s “sense of trust” and “peace of mind” are thus cultivated. 















For consumers, a “plaque” symbolizes tradition, authenticity and time-honored brands; while for BaoLanHao, it represents craftsmanship, inheritance and vision. We have transformed this dual meaning into the core visual identity of the brand: an open form of the “寶蘭謹制” plaque, like a content space that can be continuously extended, presenting rich application methods through changes in color, image, text, and three-dimensional dynamics in different media and scenarios. 















Color plays a significant role in the new visual experience. We hope that BaoLanHao will no longer be confined to the use of a single brand color. Therefore, we have redefined the color system and established a set of color combinations that match the “flavor” of the brand, integrating them into the product experience. Each color serves as a hint to a specific tea-making process, taste characteristics, and the appearance of the tea infusion, as well as an evocation of the flavor. 















Chinese patterns are one of the core visual languages in label design. By extending the combination and application of patterns, more information about tea products can be carried. The flexible and updatable label design enables the series packaging to naturally form a plaque-like system with “uniform flavor and orderly years” when displayed. This ensures high recognition even in complex information scenarios, remaining clear and eye-catching.




The visual renewal of BaoLanHao is not merely an external form iteration, but more of an internal brand strategy. It enables the brand to have a stronger memory and the evolution of added value. The consistent “寶蘭謹制” throughout makes it possible for the market to quickly recognize the brand and helps it achieve its commercial goals.


	

	
	
寶蘭謹制

	寶蘭號，秉承凝聚时间风味、还原年份记忆的产品理念，拥抱在地文化景象，深耕年份茶品类，是唤醒关于茶一切想象的精品茶业品牌。

随着品牌发展至全新阶段，寶蘭號亟需一个能兼具东方韵味与现代审美的全新视觉系统，以统一视觉逻辑的传播语言，应对品牌增长所带来覆盖面更宽广、多元的品牌触点，塑造一个更具凝聚力的品牌形象。 

我们与品牌在一次次的沟通中，反复验证重构，共同梳理出实现从品牌识别到产品分类体验高度统一的视觉架构，并为其更新了包装物料、广告形象、线上视觉系统等覆盖品牌多触点的设计。

在品牌升级过程中，我们保留品牌字型标识的基础下，将隐喻品牌价值的“寶蘭謹制”中文汉字，提炼成为视觉传播符号中的关键一环，并结合中式传统牌匾形式作为创意切入点，堂堂地布局于其中，以此表现出茶品“用心制作”与“品质保证”的直观感受，品牌的“信赖感”与“安心感”亦由此酝酿而生。

对于消费者而言，“牌匾”意味着传统、正宗与老字号；而对于寶蘭號，则对应着匠心、传承和愿景。我们将这种双向意义转化为品牌的核心视觉：一个开放的“寶蘭謹制”牌匾形式，如同可被不断延展的内容空间，在不同媒介与场景下，通过色彩、图像、文本、以及三维动态等变化，呈现丰富的应用方式。


色彩在新的视觉中扮演着重要角色，我们希望寶蘭號不再拘泥于单一品牌色的使用，因此针对色彩系统重新进行细分设定，为品牌建立一套匹配“风味”的色彩组合，将其融入到产品体验的感受当中。每一种色彩都是对特定的制茶工艺、口感特征与茶汤呈现的暗示，亦是关于风味的想象。
中式纹样是标签设计的核心视觉语言之一，通过延展纹样的组合应用来承载更多茶品信息。便于灵活更新的标签设计，使得系列包装在陈列中自然构建出“风味划一、年份有序”的牌匾形式体系。确保在信息繁杂的场景中，依然保持极高的识别度，清晰醒目。
寶蘭號的视觉焕新，不止于一种外在的形式迭代，更多是一种内在的品牌策略。它让品牌具备更强的记忆度与附加价值的衍化，贯穿始终的“寶蘭謹制”，从而让市场可以快速认知品牌，帮助其实现商业中的目标。


	

	
	
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	PRE
NEXT

</description>
		
	</item>
		
		
	<item>
		<title>Moonlight</title>
				
		<link>https://designbyao.com/Moonlight</link>

		<pubDate>Tue, 24 Sep 2024 09:34:36 +0000</pubDate>

		<dc:creator>Design by AO</dc:creator>

		<guid isPermaLink="true">https://designbyao.com/Moonlight</guid>

		<description>
	
	
 
Moonlight

	
“長雲百景 Myriad Scenes” is a collection of gifts that is built around the Eastern view of nature and contemporary design narratives, focusing on the combination of innovative design and traditional craftsmanship.


It is a series of brands built around the eastern view of nature and contemporary design narrative, focusing on the combination of innovative design and traditional craftsmanship, through the form of accompanying gifts to recount the story it carries, to retrieve the sense of rituals that are far away from the present moment of life, and to use the “accompanying gift” as a means of transmitting the emotional connection between people, which is the unique sincerity and respect. Heartfelt wishes.


When jasmine blooms at the beginning of the year, it is also the time when the fragrance of the flower is most abundant. The flower buds that are not yet in full bloom are selected and kept until the moon shines at night, when the buds become the shape of a tiger’s claw, and then go through the complicated manching process, in order to present the fresh, elegant and clear jasmine tea.


“長雲百景 Myriad Scenes” Jasmine Limited Edition Tea Gift is a tribute to the traditional jasmine tea craftsmanship of the Orient.


In order to restore the traditional jasmine tea process and let the audience feel that this is a flower manhole tea gift hidden in the slow blooming under the moonlight, the design uses delicate texture graphics to show the jasmine flowers in full bloom under the bright moonlight, and breaks the rule of arranging the text message with graphics skillfully intertwined.


From the outer box to the inner tea bag, three different shapes of jasmine tea are presented one after another. Through embossing, die-cutting and other printing techniques, the images of jasmine and the bright moon are blended into one, showing the elegance of the oriental view of nature.


Just like the flowers, we hope that the “Flower Cellar Limited” is a tea gift that can be placed on the tabletop and make people feel the fragrance of jasmine blossoms in the room.






	

	
	
花窨限定

	
「長雲百景」 意取缭绕无形的长云，如同绵延不断的万千景色。 是一个围绕东方自然观与当代设计叙事方式所构建的系列品牌，专注于创新设计和传统工艺的相结合，通过伴手礼的形式叙述其所承载的故事，寻回生活当下所远离的仪式感，借“伴礼”之由，传递人与人之间的情感联系，是独一无二的诚敬心意。


入伏，茉莉初开，亦是花香最盛之时，选取未完全盛开的花骨朵，养花至夜间明月高照，待花苞成虎爪状，再经以工艺繁复的窨制过程，才得以呈现鲜灵清逸、幽雅澄澈的茉莉花茶。 


「長雲百景」 花窨限定茶礼，源于对东方传统茉莉花茶工艺的深情礼赞。


为了还原传统茉莉花茶工艺，让受众感受到这是蕴藏在月光下缓慢绽放而成的花窨茶礼，设计以质感细腻的图形展现茉莉花在明月映照下的鲜灵盛开之势，并打破常规，将文本信息的排列与图形巧妙交织。


轻启礼盒，从外盒至内里茶袋，三款形态各异的茉莉佳茗次第绽放呈现。通过压凹、模切等印刷工艺的配合，将茉莉与明月的意象融聚于一体，展现东方自然观不一样的雅趣。


如同生意盎然的鲜花一般，我们希望「花窨限定」是一款置于桌面上亦能让人们感受到满室芬芳，宛如茉莉花开的茶礼。


	

	
	
    
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</description>
		
	</item>
		
		
	<item>
		<title>Montwave</title>
				
		<link>https://designbyao.com/Montwave</link>

		<pubDate>Mon, 06 May 2024 11:44:51 +0000</pubDate>

		<dc:creator>Design by AO</dc:creator>

		<guid isPermaLink="true">https://designbyao.com/Montwave</guid>

		<description>Montwave
	Montwave is specialized in design and manufacture of domestic bontique coffee widgets. We continue to explore the balance between high performance and ease of use of such widgets on different scenarios from a perspective of product underlying logic and structural shape.We insist on the philosophy of “rationality, rigor and wealthiness of humanity” to create products which can generate a emotional connection in the long-term use by the users with high standard and diversified materials and production processes.

Montwave means continuous mountain trends. It seems like the process of cooking coffee and this is a living art about stabilit and flowing.

We undertakes the branding design of the logo, product package, printed matter and E-commerce platform identity system setup.&#38;nbsp;A power of rational pragmatism and perceptual humanity temperature connection is injected into brand new visual identity design laid out in the global coffee widget segment.

In the development of branding design strategy, our goal is not only to enable the brand to take an image of vision memory but also to hope to establish a visual identity system which attach importance to changeability, unified continuation and practical functionality.Emotional connection rich in humanity seems like the flowing of mountains. It together evolves as the identity system with the high standard stability brought by excellence technique. It is the important brand visual identity asset of Montwave.Based on the nature of “stability and flowing”, we refine it as a visual language of “continuous wave trend”. Additionally, the upper and lower areas of the layout are divided functionally as the logic of grid setup in the conceptual form of “horizon” so as to derive a diversified grid system varying with layout contents.The symbol of Montwave is labelled as an extremely simple, stable and organic polygon group. It is shaped like a mountain. Its integral shape is like a unique “m” to work in concert with the first letter “m” of the brand name “Montwave”.The arrangement of the brand logo is highly distinctive. Based on the visual langauge of wave, it is embedded into the grid system set up based on the logic of the form of "horizon". Therefore, a continuous mountain trend is derived so as to enable consumers to sufficiently experience the richness and diversification of the brand value while improving the brand memory.


The wave trend of the logo is embodied in the overall visual identity system. Its shape and position vary with contents in the specification. This makes the visual system possible to exhibit humanity emotion under the logic of rationality. We can understand this as: this is the emotional connection between rational pragmatism and sense humanity temperature.




	

	
	
	Montwave 专注于家用精品咖啡器具的设计与制造，从产品底层逻辑和结构造型上，持续探索其在不同场景下的高性能与易用性之间的平衡。品牌坚持通过“理性、严谨且富有人文情感”的理念，以高标准、多元化的材料和生产工艺，创造出可伴随用户在长期使用下产生情感连接的产品。

我们担当了其标识、产品包装、推广物料以及电商平台视觉体系搭建的全案品牌形象设计。为品牌在全球咖啡器具细分市场上布局的崭新视觉设计，注入理性实用主义与感性人文温度连结共存的力量。

Montwave 意为连绵不断的山脉起伏趋势，这如同冲煮咖啡的过程，是一种关于稳定与流动的生活艺术。

在品牌视觉策略的制定过程中，我们的目标不仅是让品牌形象承担起视觉记忆的作用，同时亦希望建立一套具有多元可变性、统一延续性和实用功能性兼顾的视觉系统。Montwave 的视觉形象有别于以往大众对咖啡器具行业的传统印象，品牌立足于高标准工艺技术的同时，亦十分注重产品伴随用户长期使用下所产生的情感体验，这激发了我们对“稳定与流动”的重新审视与理解。

富有人文温度的情感连结，如同山脉起伏的流动性，与卓越技术所带来的高标准稳定性，共同演变而成的视觉系统是 Montwave 的重要品牌视觉形象资产。我们基于“稳定与流动”的本质，将其提炼为一种“连绵起伏趋势”的视觉语言，并以“地平线”的概念形式，将版面上下区域进行功能划分作为网格搭建的逻辑，从而根据版式内容的不同，衍生出可多元变化的网格系统。

Montwave 的图形标识为一个极简、稳定且有机的多边形群组，它形似山脉，整体造型呈现为一个独特的 “m” 型，呼应品牌名称 “montwave” 的首写字母 “m”。品牌标识的排列方式是非常特殊的，以连绵起伏的视觉语言为基础，将其置入于“地平线”形式为逻辑所搭建的网格系统，从而衍生出连绵不断的山脉形态，以此提高品牌标识记忆度的同时，也让消费者充分体会品牌价值的丰富、多元。
标识的起伏趋势体现在整体视觉系统中，它的形态与位置在规范之下可随着内容产生变化，这让视觉系统在理性的逻辑下展现出人文情感的可能性，我们可以理解为：这是理性实用主义与感性人文温度的情感连结。


	

	
	
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&#60;img width="1440" height="1920" width_o="1440" height_o="1920" data-src="https://freight.cargo.site/t/original/i/e76a788c52006ddf866a89e583860ad76de21a00d3e2addfd6e036a2a537f116/Montwave_38.jpg" data-mid="210365932" border="0"  src="https://freight.cargo.site/w/1000/i/e76a788c52006ddf866a89e583860ad76de21a00d3e2addfd6e036a2a537f116/Montwave_38.jpg" /&#62;
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</description>
		
	</item>
		
		
	<item>
		<title>Triathlon</title>
				
		<link>https://designbyao.com/Triathlon</link>

		<pubDate>Thu, 08 Sep 2022 04:28:16 +0000</pubDate>

		<dc:creator>Design by AO</dc:creator>

		<guid isPermaLink="true">https://designbyao.com/Triathlon</guid>

		<description>Triathlon
	GDC Award runs every other year to praise and recommend the best designs with an aim to encourage creative designers since its foundation in 1992. Attracting designers from all over the world, GDC developed from “a top design award among Chinese designers” to “one of the most important global design awards”.In the occasion of the 30th anniversary of GDC Award, the organizing committee sincerely invites designers to create posters in a theme of “GDC Award 30 Years · Design for China's Future”.

As far as I am concerned, the 30-year journey is a discussion about faith and moving forward.

In addition to professional ability and accomplishment to solve problems, designers also face the test and challenge of perseverance, physical strength and willpower needed in participating in triathlon. However, along with the pressure, design can also be interesting and fun. It is like a game that does not care about winning or losing. It is also a long-term and continuous progress.

Therefore, I substituted Triathlon into the theme poster design of GDC30, trying to match “30” to cycling, swimming and running through the language of graphic design, so that ordinary things can be interesting, with weakened excitement and tension of sports competitions, so as to strive to present a challenging and relaxed aesthetic perception.

In the context of COVID-19, we are all experiencing a period of hardship and loneliness. I hope that this 30-year “Triathlon” campaign can encourage us to keep moving forward and adhere to our own journey.




	

	
	铁人三项
	GDC 设计奖创立于1992年的中国深圳，每两年举办一次。自创立伊始，GDC 设计奖一直通过褒奖和推介最优秀的设计来激励富有创造性的设计师群体。GDC 设计奖吸引了来自全球各地的设计师参加，从 「全球华人最顶尖设计奖项」，正逐步迈向 「全球最重要设计奖项之一」。

为庆祝 GDC 设计奖三十年，GDC 设计奖组委会以 「GDC 设计奖三十年 · 影响中国未来的设计」 为主题策划了此次海报创作邀请展。

对于我而言，30年的历程是一场关于信念与前行的讨论。

设计师在工作中，除了需要具备专业能力与素养去解决问题，还的面临如同参加铁人三项运动时对毅力、体力和意志力的考验与挑战。但是，伴随着压力的同时，设计也可以是有趣的、好玩的，它像是一场可以不用在乎输赢的比赛，亦是一场长期的、持续的前行。

所以，在这次 GDC30 的主题海报设计中，我将铁人三项运动代入其中，试图通过平面设计的语言，将“30”分别匹配到骑行、游泳和跑步，让平常的事物展现其趣味的一面，弱化体育竞赛的刺激与紧张，力求呈现出兼具挑战与轻松的美感。

疫情之下，我们都正经历着一段艰难与孤独，希望这场关于30年的“铁人三项”运动，可以鼓舞大家不断前行，并坚持属于自己的征程。


	

	
	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/db22efd4eadca385a7c33d1e3777b304668ba507ac1743684e1ba9da7055aa1d/GDC30_Motion_a.jpg" data-mid="152372465" border="0"  src="https://freight.cargo.site/w/1000/i/db22efd4eadca385a7c33d1e3777b304668ba507ac1743684e1ba9da7055aa1d/GDC30_Motion_a.jpg" /&#62;&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/392a9d086e44ce848966d3b7aff8080c2bd0408552ff781610d29e6258d1efba/GDC30_Motion_Swimming.gif" data-mid="152372467" border="0"  src="https://freight.cargo.site/w/1000/i/392a9d086e44ce848966d3b7aff8080c2bd0408552ff781610d29e6258d1efba/GDC30_Motion_Swimming.gif" /&#62;
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</description>
		
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	<item>
		<title>BlissFit</title>
				
		<link>https://designbyao.com/BlissFit</link>

		<pubDate>Mon, 11 Apr 2022 07:14:25 +0000</pubDate>

		<dc:creator>Design by AO</dc:creator>

		<guid isPermaLink="true">https://designbyao.com/BlissFit</guid>

		<description>
	Bliss Fit
	










As a fitness brand positioned as health management and sports services, BlissFit hopes to offer the audience not only an elegant and comfortable sports experience environment, but also a perceptual lifestyle focusing on the return of the body to a healthy state.




The significance of its rebranding is to find a more suitable visual image to match the future development deployment of the brand, and establish a high-quality, unique and stable visual system through complete brand image design, so as to improve the use experience of the audience.
In the process of rebranding, we found that the founder of BlissFit has a unique and ultimate pursuit of the power of life given by sports. This pursuit is presented with BlissFit’s love of sports, and it is elegant and comfortable, healthy and pleasant, rigorous and delicate. Based on such keywords, we have constructed BlissFit’s brand values and run them through all aspects of the brand, including fonts, graphics, color, layout and picture rules are extended from offline to online mobile terminal experience. All touch points between the brand and the audience implement the values of BlissFit, so as to give full play to the unity of the brand image.
The logo of BlissFit consists of handwritten symbol and logotype.
Since the handwritten symbol is one of the main identification elements of the brand, we have redrawn the Roman typeface from Latin letter B. It retains the elegance of Western calligraphy and adds modern refining details to make it more dignified and delicate.
This design language is also extended to the graphic elements of the Year of Tiger in 2022. The overall trend is consistent with the symbol of handwritten B, which is delicate, relaxed and full of modernity.

In the application of brand image, we extracted apricot which means warm and comfortable, orange which means vibrant and pleasant, and gray which means rigorous and focused, combined with brand symbol and tiger graphics, to adapt to different scenes and create different atmospheres by scaling up, scaling down, tiling, cropping and dynamic effects. Through this brand image update and application, we look forward to further brand development of BlissFit in the future.


	

	
	










BlissFit 作为一个定位于健康管理与运动服务的健身品牌，希望带给受众不仅是一个优雅舒适的运动体验环境，更是一种关注于身体回归健康体态的感性生活方式。











其品牌升级的意义，在于寻找更贴合的视觉形象以配合品牌未来的发展部署，通过完整的品牌形象设计，建立起高品质的、独特而稳定的视觉体系，从而提升受众的使用体验。




在品牌升级的过程中，我们发现 BlissFit 的创始人对运动所赋予生命的力量有着一种独特而极致的追求，这种追求呈现于 BlissFit 对运动的热爱，是优雅舒适的、是健康愉悦的、亦是严谨细腻的，正是基于这样的关键词，我们构建了 BlissFit 的品牌价值观，并将其贯穿于品牌的各个方面，包括字体、图形、色彩、版式和图片规则等，从线下延展至线上移动端体验，品牌与受众的各个接触点都贯彻了 BlissFit 的价值观，以此将品牌形象的统一性发挥至极致。

BlissFit 的标识由手写体图形标与文字标两个部分组成。图形标作为品牌的主要识别元素之一，我们对取自于西文 B 的罗马体进行了重新绘制，保留了西文书法的优雅美感，同时增加现代洗炼的细节，使其更具端庄细腻的特征。这种设计语言亦延伸至 2022 虎年的图形元素中，整体趋势与手写体 B 的图形标保持一致，细腻舒展并充满现代感。

在品牌形象的应用中，我们提取了寓意温暖舒适的杏色、活力愉悦的橙色以及严谨专注的灰色，配合品牌图形标与虎头图形，通过放大、缩小、平铺、裁切、动效等方式来适配不同的场景，营造不同的氛围。通过本次的品牌形象更新和展开应用，我们期待未来 BlissFit 更进一步的品牌发展。




	

	
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&#60;img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/204d95bb82448bac8ffa8389450cf28ada16856bc6e491feebce3b75c537200e/BlissFit_Collection_a.jpg" data-mid="139289886" border="0"  src="https://freight.cargo.site/w/1000/i/204d95bb82448bac8ffa8389450cf28ada16856bc6e491feebce3b75c537200e/BlissFit_Collection_a.jpg" /&#62;&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4a2668aeed8913e672a7139a00bf0e8653d2e38f6f74f7938d9fcd501e82089b/Brand_BlissFit_Healthy.gif" data-mid="139353974" border="0"  src="https://freight.cargo.site/w/1000/i/4a2668aeed8913e672a7139a00bf0e8653d2e38f6f74f7938d9fcd501e82089b/Brand_BlissFit_Healthy.gif" /&#62;&#60;img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/5a1d47cadde12985312d47531d01f52a1dfa0482eb215d638d56187698fa2a70/BlissFit_Leaflet_b.jpg" data-mid="139289873" border="0"  src="https://freight.cargo.site/w/1000/i/5a1d47cadde12985312d47531d01f52a1dfa0482eb215d638d56187698fa2a70/BlissFit_Leaflet_b.jpg" /&#62;&#60;img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/2db2eb02788aad0d3345ddecc057b7298d87763cd59e172c86ba3611b76e8be8/Brand_BlissFit_Healthy.jpg" data-mid="141760117" border="0"  src="https://freight.cargo.site/w/1000/i/2db2eb02788aad0d3345ddecc057b7298d87763cd59e172c86ba3611b76e8be8/Brand_BlissFit_Healthy.jpg" /&#62;
&#60;img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/e5d4a9d52f1e8ae3651a5c060971bb0b43ca77e392914de2c58feea0b6394db3/BlissFit_PaperBag_a.jpg" data-mid="141821483" border="0"  src="https://freight.cargo.site/w/1000/i/e5d4a9d52f1e8ae3651a5c060971bb0b43ca77e392914de2c58feea0b6394db3/BlissFit_PaperBag_a.jpg" /&#62;
&#60;img width="1920" height="1920" width_o="1920" height_o="1920" data-src="https://freight.cargo.site/t/original/i/a4c40a56dfbc9f1b79fb29007a0ee0583289376fa216c400c40b15dac36f040a/BlissFit_Leaflet_b2.jpg" data-mid="141821535" border="0"  src="https://freight.cargo.site/w/1000/i/a4c40a56dfbc9f1b79fb29007a0ee0583289376fa216c400c40b15dac36f040a/BlissFit_Leaflet_b2.jpg" /&#62;
&#60;img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/8db82589931fc97aab5fd234f3ea88e4e84e67c65cf817e2c9b6154404196c44/BlissFit_Collection_b.jpg" data-mid="139289887" border="0"  src="https://freight.cargo.site/w/1000/i/8db82589931fc97aab5fd234f3ea88e4e84e67c65cf817e2c9b6154404196c44/BlissFit_Collection_b.jpg" /&#62;
&#60;img width="960" height="1707" width_o="960" height_o="1707" data-src="https://freight.cargo.site/t/original/i/c352be5464d202da14c02718518a1adcb3d868b86ce1ab81d085febf95ed4833/BlissFit_Tiger2022_a.gif" data-mid="139353980" border="0"  src="https://freight.cargo.site/w/960/i/c352be5464d202da14c02718518a1adcb3d868b86ce1ab81d085febf95ed4833/BlissFit_Tiger2022_a.gif" /&#62;&#60;img width="1920" height="1920" width_o="1920" height_o="1920" data-src="https://freight.cargo.site/t/original/i/ff2f4c136b0137dcf5b6a406996a30f971a5777c54a30a903bfd25be0ffb0d85/BlissFit_GrayHoodie.jpg" data-mid="139289796" border="0"  src="https://freight.cargo.site/w/1000/i/ff2f4c136b0137dcf5b6a406996a30f971a5777c54a30a903bfd25be0ffb0d85/BlissFit_GrayHoodie.jpg" /&#62;
&#60;img width="1920" height="1920" width_o="1920" height_o="1920" data-src="https://freight.cargo.site/t/original/i/35a7355b9e44d8a259c9b9ec1db15ca3c8ac9f9181f8d456d78ed7fabdb1f843/BlissFit_BlackHoodie.jpg" data-mid="139289795" border="0"  src="https://freight.cargo.site/w/1000/i/35a7355b9e44d8a259c9b9ec1db15ca3c8ac9f9181f8d456d78ed7fabdb1f843/BlissFit_BlackHoodie.jpg" /&#62;

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Featured
	
	
</description>
		
	</item>
		
		
	<item>
		<title>Full Moon</title>
				
		<link>https://designbyao.com/Full-Moon</link>

		<pubDate>Tue, 24 Aug 2021 15:17:32 +0000</pubDate>

		<dc:creator>Design by AO</dc:creator>

		<guid isPermaLink="true">https://designbyao.com/Full-Moon</guid>

		<description>
	Full Moon
	By sticking to the originality spirit of making tea with traditional technique, A Tea Store presents easy and natural taste which is the brand concept for the population enjoying tea, letting these guests feel that they return to mountain and forest, closing to the sky, rain, dew and soil through enjoying the tea. Shopkeeper Pan, the manager of A Tea Store, has been in contact with tea since childhood, and has pursuit and understanding of the process and origin of tea making due to his love and enthusiasm of tea.

Shopkeeper Pan’s white tea, with clean, sweet, apricot yellow soup color and warm soup style, is displayed layer by layer, with elegant but rich scent. A good tea, in addition to the original flavor in essence, will be better if the packaging vision can restore its authenticity constantly.
Full Moon Tea Gift Package contains three types of white tea produced in different years. We combine the meaning of full moon with the brand concept, outline the mountain scene under the full moon by cutting paper, and use concave convex technology to show its cleanliness and delicacy appropriate to white tea. The white tea of different years are packed in three separate cartons and placed in sequence. The boxes will also form a picture of the full moon on mountains and forests, with subtle aftertaste.Nowadays, gifts on the market often reflect the sense of quality with complex packaging. We hope to abandon redundant elements and use design methods to present the texture and brand temperament of the tea gift.

With fascinating moons all over the mountains and forests, customers may feel an unconventional festival atmosphere upon receiving the tea gift. It seems simple, but delicate visually, elegant in details and texture.



	

	满月茶礼
	

有间茶铺一直秉承以传统技艺制作茶叶的匠心精神，让茶回归山林，接近天空、雨露和泥土，为饮茶之人奉上安心、自然的味道作为品牌理念。茶铺主理人潘掌柜，自幼便接触茶，喜茶、爱茶的缘故，所以对制茶的工艺和产地更有着自己的苛求与理解。

潘掌柜的白茶，干净、清甜、杏黄的汤色，温润的汤感，层层展现，雅致而不失浓郁。一款好茶，除了在本质上追寻本味之外，包装视觉若能同时还原其本真，并一以贯之，更是替茶品加分。
满月茶礼选用了三款年份白茶组合而成，我们将月满之意结合品牌理念，籍由对纸张的切割勾勒出满月下的山脉景象，配以凹凸工艺来展现其与白茶恰如其分的干净与细腻。不同年份的白茶再由三个独立纸盒包装，以顺序放置套盒内亦会连成一幅月满山林的画面，细微之处让人回味。

现今市面上的礼品常以繁复的包装来体现品质感，我们则希望摒弃多余的元素，运用设计方法来呈现茶礼应有的质感及其品牌气质。

收到茶礼那一刻，或许让人感受到一种有违于常规的节日氛围，它看似简单，却有着细腻的视觉感受，雅致的细节与质感，让人入迷的一幅幅月满山林。


	

	
	
    
&#60;img width="1280" height="1280" width_o="1280" height_o="1280" data-src="https://freight.cargo.site/t/original/i/f18e8e896b2b0db925dd1cbcfecfbc96b3c148a0f1baa81edbf1edf9f6ed514e/FullMoon_Motion.gif" data-mid="117231945" border="0" data-icon-mode src="https://freight.cargo.site/w/1000/i/f18e8e896b2b0db925dd1cbcfecfbc96b3c148a0f1baa81edbf1edf9f6ed514e/FullMoon_Motion.gif" /&#62;

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&#60;img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/ba86adaaa3969beb8a949eede6ab17071f0792a136b9b92d529d150a2970ab50/FullMoon_020.jpg" data-mid="117231936" border="0"  src="https://freight.cargo.site/w/1000/i/ba86adaaa3969beb8a949eede6ab17071f0792a136b9b92d529d150a2970ab50/FullMoon_020.jpg" /&#62;
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&#60;img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/78d5063e91556671b526fd47c3fa752f83770447f0830f6f1c7c0f7cdc0ffa79/FullMoon_025.jpg" data-mid="117231941" border="0"  src="https://freight.cargo.site/w/1000/i/78d5063e91556671b526fd47c3fa752f83770447f0830f6f1c7c0f7cdc0ffa79/FullMoon_025.jpg" /&#62;&#60;img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/081d55e7c22e4e2004a767bd2aa93b655cdae11d374164d387bf74c795d0e5ae/FullMoon_026.jpg" data-mid="117231942" border="0"  src="https://freight.cargo.site/w/1000/i/081d55e7c22e4e2004a767bd2aa93b655cdae11d374164d387bf74c795d0e5ae/FullMoon_026.jpg" /&#62;&#60;img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/466e6b1bd10feb6813755c096d4122573385dbdf62c40fbee4974e0017e0e99a/FullMoon_027.jpg" data-mid="117231943" border="0"  src="https://freight.cargo.site/w/1000/i/466e6b1bd10feb6813755c096d4122573385dbdf62c40fbee4974e0017e0e99a/FullMoon_027.jpg" /&#62;
&#60;img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/7a62125d378d3e358abcfddf9449c19801c965e1c72ca379c1a0f5e749470326/FullMoon_016.jpg" data-mid="117231932" border="0"  src="https://freight.cargo.site/w/1000/i/7a62125d378d3e358abcfddf9449c19801c965e1c72ca379c1a0f5e749470326/FullMoon_016.jpg" /&#62;&#60;img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/03b08f878c2814a2bdca914bd8e4611a67234551be0f20866176057fae8b2c74/FullMoon_018.jpg" data-mid="117231934" border="0"  src="https://freight.cargo.site/w/1000/i/03b08f878c2814a2bdca914bd8e4611a67234551be0f20866176057fae8b2c74/FullMoon_018.jpg" /&#62;
&#60;img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/97f5ab065fbcd615b4852b8c0a8094370cbabeb280669f03d51933c408be6057/FullMoon_017.jpg" data-mid="117231933" border="0"  src="https://freight.cargo.site/w/1000/i/97f5ab065fbcd615b4852b8c0a8094370cbabeb280669f03d51933c408be6057/FullMoon_017.jpg" /&#62;&#60;img width="1920" height="2560" width_o="1920" height_o="2560" data-src="https://freight.cargo.site/t/original/i/92f2b202535976e5a1b5cf48d0b167fdf2c1f5fa0ad740553c7aed4d845d7292/FullMoon_028.jpg" data-mid="117231944" border="0"  src="https://freight.cargo.site/w/1000/i/92f2b202535976e5a1b5cf48d0b167fdf2c1f5fa0ad740553c7aed4d845d7292/FullMoon_028.jpg" /&#62;



	
	
	PRE
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Featured
	
	
</description>
		
	</item>
		
		
	<item>
		<title>INVINCIBLE</title>
				
		<link>https://designbyao.com/INVINCIBLE</link>

		<pubDate>Thu, 22 Jul 2021 16:40:37 +0000</pubDate>

		<dc:creator>Design by AO</dc:creator>

		<guid isPermaLink="true">https://designbyao.com/INVINCIBLE</guid>

		<description>
	INVINCIBLE
	










INVINCIBLE is a Chinese brand dedicated to promoting the cultures of boxing, Jiu-Jitsu and other martial arts, as well as the development of the relevant clothing products and merchandise. INVINCIBLE is also the first strategic affiliate authorized by the Brazilian Jiu-Jitsu GFTeam in China, with Prof. Thyago Garatina, a black belt who is a direct disciple of Master Julio, the founder of GFTeam.















In the context that fitness is a way of life, INVINCIBLE hopes to bring about the fun of martial arts to the public while conveying the inner strength of fearlessness and challenging themselves through a variety of martial art courses.


Adhering to this methodology, we set the concept of “Fearless and Invincible” as the visual design concept of this new line of clothing. We drew the first letters “F” and “I” of “Fearless and Invincible” and the Chinese characters “勇” and “仁” in a more dynamic and modern style, and re-matched the two languages again in a form of mutual blending, This design with the language also extends from logo design to layout and packaging vision. Undoubtedly, the design conveys the brand's world view of cross integration between eastern and western cultures.











The project’s design strategy is comprehensive from conceptual conception, clothing, packaging, graphic and dynamic vision. This design is unique in the market where many competing products are dominated by western fonts. The project demonstrates a new standard with premium concepts in this highly competitive industry.






	

	仁者无敌
	










仁者无敌 INVINCIBLE 是一家致力于推广拳击、柔术等格斗运动文化及相关运动服饰产品研发的中国品牌，亦是巴西柔术学院 GFTeam 在中国首家授权的战略联盟，由 GFTeam 创始人胡里奥大师直系门徒黑带教授 Thyago Garatina 执教。















当健身运动成为一种积极的生活方式背景下，INVINCIBLE 希望通过提供多元而丰富的格斗运动体验，让大众能参与感受当代武者的乐趣和精神，同时传递无畏、直面自我的内在力量。












秉持这一理念，我们将“勇者无畏、仁者无敌”设定为这次品牌服饰新品的视觉设计概念，提取了西文 Fearless、Invincible 首写字母 “F”、“I” 与汉字 “勇”、“仁”，以更具动感与现代气息的手写体进行绘制，并将两种文字语言重新匹配，通过相互交融的形式感贯穿其中，这种设计语言亦从标示设计延伸到版面布局、包装视觉，这无疑也暗合了品牌东西文化之间交叉共融的世界观。












项目从概念构想，到服饰、包装、平面以及动效视觉展开了全视角的设计战略，在众多竞品均以西文字体为主流风格的市场中独树一帜，在竞争激烈的行业里体现了全新的价值，备受瞩目。







	

	
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