As a fitness brand positioned as health management and sports services, BlissFit hopes to offer the audience not only an elegant and comfortable sports experience environment, but also a perceptual lifestyle focusing on the return of the body to a healthy state.
The significance of its rebranding is to find a more suitable visual image to match the future development deployment of the brand, and establish a high-quality, unique and stable visual system through complete brand image design, so as to improve the use experience of the audience.
In the process of rebranding, we found that the founder of BlissFit has a unique and ultimate pursuit of the power of life given by sports. This pursuit is presented with BlissFit’s love of sports, and it is elegant and comfortable, healthy and pleasant, rigorous and delicate. Based on such keywords, we have constructed BlissFit’s brand values and run them through all aspects of the brand, including fonts, graphics, color, layout and picture rules are extended from offline to online mobile terminal experience. All touch points between the brand and the audience implement the values of BlissFit, so as to give full play to the unity of the brand image.