Full Moon
By sticking to the originality spirit of making tea with traditional technique, A Tea Store presents easy and natural taste which is the brand concept for the population enjoying tea, letting these guests feel that they return to mountain and forest, closing to the sky, rain, dew and soil through enjoying the tea. Shopkeeper Pan, the manager of A Tea Store, has been in contact with tea since childhood, and has pursuit and understanding of the process and origin of tea making due to his love and enthusiasm of tea.
Shopkeeper Pan's white tea, with clean, sweet, apricot yellow soup color and warm soup style, is displayed layer by layer, with elegant but rich scent. A good tea, in addition to the original flavor in essence, will be better if the packaging vision can restore its authenticity constantly.
Full Moon Tea Gift Package contains three types of white tea produced in different years. We combine the meaning of full moon with the brand concept, outline the mountain scene under the full moon by cutting paper, and use concave convex technology to show its cleanliness and delicacy appropriate to white tea. The white tea of different years are packed in three separate cartons and placed in sequence. The boxes will also form a picture of the full moon on mountains and forests, with subtle aftertaste.
Nowadays, gifts on the market often reflect the sense of quality with complex packaging. We hope to abandon redundant elements and use design methods to present the texture and brand temperament of the tea gift.
With fascinating moons all over the mountains and forests, customers may feel an unconventional festival atmosphere upon receiving the tea gift. It seems simple, but delicate visually, elegant in details and texture.
满月茶礼
有间茶铺一直秉承以传统技艺制作茶叶的匠心精神，让茶回归山林，接近天空、雨露和泥土，为饮茶之人奉上安心、自然的味道作为品牌理念。茶铺主理人潘掌柜，自幼便接触茶，喜茶、爱茶的缘故，所以对制茶的工艺和产地更有着自己的苛求与理解。
潘掌柜的白茶，干净、清甜、杏黄的汤色，温润的汤感，层层展现，雅致而不失浓郁。一款好茶，除了在本质上追寻本味之外，包装视觉若能同时还原其本真，并一以贯之，更是替茶品加分。
满月茶礼选用了三款年份白茶组合而成，我们将月满之意结合品牌理念，籍由对纸张的切割勾勒出满月下的山脉景象，配以凹凸工艺来展现其与白茶恰如其分的干净与细腻。不同年份的白茶再由三个独立纸盒包装，以顺序放置套盒内亦会连成一幅月满山林的画面，细微之处让人回味。
现今市面上的礼品常以繁复的包装来体现品质感，我们则希望摒弃多余的元素，运用设计方法来呈现茶礼应有的质感及其品牌气质。
收到茶礼那一刻，或许让人感受到一种有违于常规的节日氛围，它看似简单，却有着细腻的视觉感受，雅致的细节与质感，让人入迷的一幅幅月满山林。
