INVINCIBLE is a Chinese brand dedicated to the promotion of fighting, Jiu-Jitsu and other fighting sports culture, as well as the development of the relevant clothing products.
In the context that fitness is a way of life, INVINCIBLE hopes to bring about the fun of martial arts to the public while conveying the inner strength of fearlessness and facing themselves by providing a variety of fighting sports courses. Accoridngly, we introdudce a design concept of visual image, with Chinese characters such as courage, benevolence, brave fearless, invincible benevolence as the design elements which run through English. It is presented by traditional and modern aesthetic graphic symbols, which undoubtedly coincides with the blending background of eastern and western cultures of the brand. Additionally, it is fully displayed in packaging vision. This design has attracted a lot of attentions by unique Latin alphabet as the mainstream vision of the market in many competitive products.