INVINCIBLE is a Chinese brand dedicated to promoting the cultures of boxing, Jiu-Jitsu and other martial arts, as well as the development of the relevant clothing products and merchandise. INVINCIBLE is also the first strategic affiliate authorized by the Brazilian Jiu-Jitsu GFTeam in China, with Prof. Thyago Garatina, a black belt who is a direct disciple of Master Julio, the founder of GFTeam.
In the context that fitness is a way of life, INVINCIBLE hopes to bring about the fun of martial arts to the public while conveying the inner strength of fearlessness and challenging themselves through a variety of martial art courses.
Adhering to this methodology, we set the concept of "Fearless and Invincible" as the visual design concept of this new line of clothing. We drew the first letters "F" and "I" of “Fearless and Invincible” and the Chinese characters "勇" and "仁" in a more dynamic and modern style, and re-matched the two languages again in a form of mutual blending, This design with the language also extends from logo design to layout and packaging vision. Undoubtedly, the design conveys the brand's world view of cross integration between eastern and western cultures.
The project’s design strategy is comprehensive from conceptual conception, clothing, packaging, graphic and dynamic vision. This design is unique in the market where many competing products are dominated by western fonts. The project demonstrates a new standard with premium concepts in this highly competitive industry.