MOHAN

MOHAN is a hair salon focusing on urban young lady image. The director hopes to help each guest to exploit the pursuit and appreciation of ego inner beauty through style design, other than a simple outer image change. Therefore its brand image abandoned the previous industrial stereotyped image mainly with picture of scissor, comb, etc., and introduce the concept of mirror refraction to recombine the Chinese-English typefaces which are seemingly lost, to forge a kind of interesting and elegant visual perception, inspire people to longing for “beauty” as well.


慕涵造型

慕涵是一间专注于年轻消费者形象的美发沙龙,主理人希望通过造型设计发掘每位顾客对自我的欣赏,而非一次单纯的外在造型变化。因此品牌形象抛弃行业过往常以剪刀与梳子等图形为主的刻板印象,引用镜面折射的概念将看似缺失的中英文字体重新组合,营造出一种趣味而不失优雅的视觉感受。
















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