GDC Award runs every other year to praise and recommend the best designs with an aim to encourage creative designers since its foundation in 1992. Attracting designers from all over the world, GDC developed from “a top design award among Chinese designers” to “one of the most important global design awards”.
In the occasion of the 30th anniversary of GDC Award, the organizing committee sincerely invites designers to create posters in a theme of "GDC Award 30 Years · Design for China's Future".
As far as I am concerned, the 30-year journey is a discussion about faith and moving forward.
In addition to professional ability and accomplishment to solve problems, designers also face the test and challenge of perseverance, physical strength and willpower needed in participating in triathlon. However, along with the pressure, design can also be interesting and fun. It is like a game that does not care about winning or losing. It is also a long-term and continuous progress.
Therefore, I substituted Triathlon into the theme poster design of GDC30, trying to match "30" to cycling, swimming and running through the language of graphic design, so that ordinary things can be interesting, with weakened excitement and tension of sports competitions, so as to strive to present a challenging and relaxed aesthetic perception.
In the context of COVID-19, we are all experiencing a period of hardship and loneliness. I hope that this 30-year "Triathlon" campaign can encourage us to keep moving forward and adhere to our own journey.