XueFuDao
Education
XueFuDao is a comprehensive education brand, focusing on providing exclusive and innovative education services for children aged 6-18, aiming to understand children from the perspective of children, respect each child’s unique personality, build a diversified learning environment, and integrate into modern family life and environment.
Starting from the vision of XueFuDao Education, we design a complete set of visual system in accordance with the brand name, taking the form of road signs as the starting point, and combining with the brand’s unique educational concept of “exploration, love education and having fun”. The covered logo, exclusive font, packaging, guide and all communication materials are oriented to make the audience feel more interesting and friendly.
Geometric figures are extracted from various road signs and designed into stickers, so that everyone can create their own notebooks, handbags or posters by using these stickers, just as the XueFuDao Education hopes that everyone should have their own unique personality.
Furthermore, a mobile application is designed for adults and children to participate in together. Our own image can freely designed by using geometric figures, and simple information is input to generate a unique picture to be shared and disseminated on social media, so as to improve the public participation.
学府道教育
学府道是一个综合型教育品牌，为 6 - 18 岁的少年儿童提供专属的创新型教育服务。以孩子的角度去理解孩子，尊重每个孩子的独特个性，构建出多元的学习环境，并融合到现代家庭生活与环境之中。
我们从学府道教育的愿景出发，贴合品牌的命名以路牌的形式作为切入点，结合品牌独特的“探索、育爱及玩乐”教育理念，设计出整套视觉系统。当中涵盖的标识、专属字体、包装、导视，以及所有传播物料均是以其能让受众感受到更有趣、更亲切的友好感受为导向。
同时从各种路牌的形式中提取几何图形，设计成贴纸，这样每个人都可以用这些贴纸创造出自己的笔记本、手提袋或海报，正如学府道教育希望每个人都应有其独特的个性一样。
我们亦设计出一款可供大朋友、小朋友共同参与的移动应用程序，利用几何图形自由组合出属于自己的形象，输入简单信息生成独一无二的画面即可在社交媒体上分享传播，以此提高大众的参与度。
