“Wonderful Year” is a New Year gift from the Shenzhen Dog Protection Association (SDPA). It consists of a badge and ten tea balls, placed in separate delicate pine box. The profits of each box sold will be used to help stray animals.
By deconstruction and reorganization of the brand’s English and Chinese names as well as geometric figures, it is a simple and eye-catching visual symbol that amazingly combine the “Wonderful Year” into one and form the funny dog image.
The visual image uses the wooden box as the carrier of content integrating the elements of characters and graphics to establish its own design language. With the application to a variety of conveyors, the visual extension of the whole set of design becomes richer and more complete, giving more possibilities for sales and promotion of the product.